Arcadia Data

There are millions of ways to analyze big data—most of which are pretty complicated and confusing. For analysts, investors, researchers, and opinion leaders, however, big data looks exciting, dynamic, and even beautiful. For their new brand identity, it became our goal to show how Arcardia Data translates raw information into something meaningful, compelling, and personal. After all, everything becomes interesting through the right lens.

Identity System
Signage & Environment
Art Direction
Brand Strategy