The creators of the world’s first non-invasive endometriosis test saw dots as symbols of power: markers of both steps along a diagnostic journey and moments of profound change. To launch their brand, we revealed the shape’s exponential potential and then gave it a permanent place inside their new logo.


  • Alexia Webber
  • Casey Martin
  • Chao Wang
  • Jaime Chiang
  • Jelita Aldrich
  • Joe Maggiore
  • Natalia Kowaleczko