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In the Press

OpenAI DevDay

New Work

We worked closely with OpenAI on its first DevDay, a one-day conference for hundreds of developers from around the globe.

Dropbox Dash

New Work

Our new logo for Dropbox Dash was created with speed, agility, and efficiency. The same three qualities it connotes. 

Collective [i]

New Work

Rebranding an AI platform that improves sellers’ lives.

Remedy Robotics

New Work

We partnered with Remedy Robotics to deliver a cutting-edge brand and website for their cutting edge surgical tech.

Dropbox

Project Launch

Dropbox invited us to create a family of logos to brand their new line of product extensions. We RSVP’d yes.

UnderConsideration: First Round 2022

Feature

Play founder Casey Martin returned to the Yerba Buena Center for the Arts to discuss the studio’s approach to its first round of work for Worldcoin.

Lumafield

New Work

Look Within is the theme of our new brand identity for Lumafield, a company that gives manufacturers the power of X-ray vision.

Brand New Reviews Arcadia Science

Feature

Find out what everybody’s favorite design review site had to say about the brand identity we developed for Arcadia Science.

New Office

Update

Play is growing. In August, we settled into the spacious confines of our new office located in the eastern Mission District. Drop in for a visit sometime.

Brand New on Sparrow

Feature

Our work for Sparrow, a leave management software company, caught the eye of Brand New.

Avala

New Work

In alliance with their mission to build a more equitable digital economy, we worked with Avala to build them a new brand identity.

Cantos in Brand New

Feature

Cantos is an investor in near frontier technology. Brand New offered its take on Play’s recent rebrand for the VC firm.

Worldcoin

New Work

We helped launch Worldcoin. A new, collectively owned global currency distributed fairly to as many people as possible.

Neo.Tax

New Work

Raising $10M in Series A funding, Mountain View-based Neo.Tax applies machine learning to taxes, upgrading them “from an ancient pain into a modern advantage.”

Play x Tim Lahan

Merch

FIREWATEREARTH: a capsule collection with Tim Lahan, available soon.

Neuralink

Feature

It’s Nice That did a deep dive into the visual language and identity system we developed for Neuralink.

Refactor

New Work

Aiming to save lives and the planet, Refactor is radically upending and improving traditionally regulated industries.

Science

New Work

Big things on the horizon in the name of Science. Meanwhile, get intrigued.

Local Kitchens

Project Launch

Mix-and-match in a single order from your favorite Bay Area restaurants, and peek at the identity we built for this growing micro food hall service.

Gross Magazine Vol. 4

New Work

The latest issue from our ongoing design collaboration with Gross. Out now.

Transform

New Work

The first centralized 'metrics store' that empowers data analysts to deliver accurate, timely, and confident insights.

Kulturhaus

Project Launch

German beer hall meets California surf. Now you know where to drink in Pismo!

Collective [i]

Project Launch

Grow revenue, with a little help from your friends (and AI). Collective [i] is at the forefront of AI-enabled digital sales.

Sanno Capital

New Work

Working closely with visionary founders to help turn world-changing ideas into global companies, Sanno supports innovative thinking in the fields of health and technology.

Mursion

Project Launch

A platform for social instinct practice where experiential simulations for essential workplace skills are delivered seamlessly to learners around the world: blending AI and live human interaction.

Brand New reviews Ghost

Feature

Come for the hot takes and stay for the comments: Brand New reviews the identity we built for Ghost Locomotion.

Turo

Feature

Explore our ambitious identity system for the world's largest car sharing marketplace.

Funworks

New Work

Voted Ad Age’s Small Agency of 2018, we revamped this Oakland-based advertising agency with a system that brings together, yep, fun and work.

South Park Commons

Project Launch

South Park Commons is a home for technologists, builders, and domain-experts figuring out what’s next: where you can take risks and launch your next endeavor.

Strivr — Rise Mag

New Work

Play designed a brand and design system for Rise Mag, a publication focused on the challenges and outcomes of Immersive Learning: a groundbreaking VR training methodology led by Strivr.

Odsy

New Work

Owned and operated by Soojin and Yina, a husband-and-wife team crafting USA-sourced leather products by hand, with love in San Francisco.

Signifai

Feature

Communication Arts features our identity for Signifai, a cloud-based platform that allows IT departments to gain real-time insights and solve problems faster.

Brand New reviews OPBC

Feature

Come for the hot takes and stay for the comments: Brand New reviews the system we built for Oakland’s Original Pattern Brewing Co.

AIGA Eye on Design: OPBC

Feature

“Each of the resulting multi-colored cans has its own look, which we can only describe as perfectly, playfully busy.”

UnderConsideration: First Round 2019

Feature

Our own Casey Martin presented at the Yerba Buena Center for the Arts, talking round one designs on OPBC.

Communication Arts x Play

Feature

A peek inside the studio and the philosophy of Play, plus a showcase of some recent work.

BBDO SF Rebrand

New Work

We got the opportunity to rebrand the BBDO SF office, with the caveat that it had to fit well within their parent brand: a worldwide advertising giant of 15,000 people in 289 agencies across 81 countries.

520 Hampshire St

Unit 213

San Francisco

CA 94110

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