For stroke victims, minutes can mean the difference between a successful recovery and permanent disability or death. But in large swaths of the world, the specialist centers that can treat a cardiovascular emergency are out of reach. Combining AI, robotics, and medicine, Remedy Robotics is building the world’s first remotely-operated endovascular robot to enable specialists to treat patients from anywhere. Their goal? To help create a world where access to vascular care isn’t a matter of luck – it’s a matter of fact. There was a lot to capture. The brand needed to signal radical technological disruption and a humanistic vision. It would need to set them apart from the bland status quo for medical device companies. Help them attract the best minds across machine learning, medicine, and robotics. All while earning the trust of the medical industry, doctors, and future patients.

Logo
Identity System
Packaging
Art Direction
UX/UI Design
Web Development
Illustration

If you look at satellite photos of rivers and other waterways, you’ll notice how closely they echo the appearance of the human endovascular system. We used this striking imagery as a visual metaphor for Remedy’s mission of bringing life-changing care to anyone, anywhere in the world.

Office photography is warm and expressive. Natural lighting, dramatic shadows, and rich color tones add a dose of humanity and emotional contrast to the black and white satellite imagery.

Team: Adrien Joulie, Alex Webber, Aumika Shetty, Bobby Dazzler, Casey Martin, Chandler Reed, Claire Whitman, David Schermer, Dylan Wells, Ellis Latham-Brown, Jaime Patino-Calvo, Kelly Scheurich, Kiki Saxon, Kyle L. Beck, Lindsay McMenamin, Lukas Haider, Mathew Foster, Marcio Flausino, Mari Juliano, Michael Ryan Wood, Rosie Bloom, Sammy Al-Asmar, Sid Feddema, Simon Blanckensee, Stian Rasmussen, Xiaoxue Meng