Lumafield has proven itself a pioneer in the world of 3D imaging with Neptune, the world’s first accessible X-Ray CT scanner for engineers.
Play created a design system to honor their innovation. The logo mark expresses the three-dimensional XYZ axes in 2D, creating a striking crosshairs effect. A vibrant color palette is derived from Neptune’s CT scan maps. The Monument Grotesk type family invokes a sensibility of technical knowledge and trust. Lastly, a tagline unites the system with its echo of an engineer’s calling to Look Within.
Team: Alli Berk, Casey Martin, Claire Whitman, Dylan Wells, Ellis Latham-Brown, Emerson Ward, Jason Frohlichstein, Jeffrey Grustern, Kelly Scheurich, Kyle Beck, Lauren Konig, Lindsay McMenamin, Marcio Flausino, Mathew Foster, Rob Chron, Rosie Manning, Simon Blanckensee, Stian Rasmussen